A promotional campaign for McDonald’s

I worked as the lead Art Director on the campaign, helping to win the pitch by concepted the idea, name and digital experience.

The Brief:

Create a generous promotion, that also acts as a joyous brand building event, reminding customers that McDonald’s delivers feel-good they can rely on in tough times, through fry love and winning moments.

The Solution:

McDonald’s invites customers to “Peel your fries to get a surprise!” in new “Surprize Fries”.