Guinness X Creative Comeback
I was recently lucky enough to take part in Creative Comeback programme, where myself and my partner presented our pitch to the Diageo client, who chose it as the winning idea.
Brief:
Get 18-35 year olds to buy Guinness in a can.
Solution:
A bold social campaign that speaks to our target audience, we identified that we are speaking to generation NOW. They are used to getting everything they want at the touch of a button...
Fly Posters to help convey the message and create that intrigue.
Bus Shelter ads that encourage you to call an Uber with a Guinness discount.
Limited edition easy access fridge pack to stand out in amongst the ‘old man beer’ crowd.
To kick this campaign off we will team up with Gorillas, a delivery service that guarantees delivery within the M25 in ten minutes.
Mixologist influencers, to show how to pour / make cocktails using Guinness.
Why Wait for your perfect can design - choose yours now. We'd bring the can designs to life via AR.
Own the ‘Turbo Pour’ - create a simple tongue in cheek open pour guide to illustrate how quick it is to have a pint of Guinness.
To illustrate that you don't need a Guinness glass to enjoy a Guinness...
#WHYWAIT - jump the queue check out aisles when buying a fridge pack.
Watch the pitch.
A screen recording of the winning pitch of the day. Watch till the end for the big reveal and the client feedback…