The Brief:
Create noise and engagement to commemorate World Vegan Day.
The Solution:
A simple, yet positive and empowering message to encourage plant based eating.
A visually clear and hard hitting message, that together we can improve our world through a plant based diet. Inspired by Obama’s ‘Yes We Can’ message of hope. Playing on the fact that the day is in November a word that begins with ‘No’ I decided to take a positive spin and encourage people to say ‘YES’ to vegan living on this day.
